Digital Marketing Strategist
Responsibilities and Duties:
1. Liaison with the Ads Delivery Specialist internally to plan media campaigns, review and monitor programmatic and non programmatic campaigns .
2.Thorough Theoretical Knowledge for Google Analytics, Google AdWords, other digital platforms to help develop, implement and review projects.
3.Include delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
4.Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information on an ongoing basis.
5.Track the implementation of plans developed; analyze, report, and act on data collected and communicate with the Client Servicing team and client when needed.
6.Tracks key campaign metrics and meet goals presented to the client. Monitors effective benchmarks for measuring the impact of social media programs; and analyze, review, and report on effectiveness of campaigns
7.Initiates regular auditing and improvement of website functionality, links, ADA compliance, searchability, and website features backlog
8.Maintains up-to-date knowledge of SEO algorithms and makes necessary changes to client websites for optimization
9.Maintains digital marketing procedures/processes and ensures compliance with digital marketing regulations including customer privacy, spam, and data management
10.Conceptualizes the opportunities/uses of new technology within the context of business and member needs and translates ideas into actions.
11.Provides ongoing status reports.
12.Assists in evaluating and setting campaign ROI
13.Works with the account planning team, creative and servicing team to bridge digital gaps and arrive at ROI based solutions for the client Implements continuous improvement in SEO strategies ensuring content is optimized for client websites