Content Specialist – Social Media
Job Description:
- Ability to generate creative content on a day-to-day basis. Should possess excellent analytical skills.
- Has good knowledge with principles of SMM
- Must be proficient in English and should have a flair in writing daily postings on various Social Channels.
- Good technical understanding and can pick up new tools quickly
- Ability to manage multiple projects, prioritize and meet tight deadlines in a fast-paced environment
- In-depth knowledge and understanding of all social media platforms
- Knowledge of blogging and seeding to relevant blog pages, groups on social platforms and relevant communities.
- Ability to effectively communicate information and ideas in written and verbal format, and build and maintain engaging conversations online.
- A Team player, with the confidence to take the lead and guide other departments when necessary
- Complete Social Media Management for a brand; ranging from strategy, plans, execution and monitoring the results.
- Collects and analyzes data related to social media marketing campaigns.
- Tracks performance of various social media initiatives and develops/implements changes to improve business results.
- Assists organizations in identifying appropriate social media channels for their specific business needs, and tailors campaigns to the target audience.
- Familiar with a variety of the field’s concepts, practices, and procedures.
- Relies on extensive experience and judgment to plan and accomplish goals.
- Performs a variety of complicated tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected.
- Experience across driving Social Media campaigns for National brands(Ideal)
- Generate reports on Social Media campaigns, highlighting positives & negatives and campaign progress
- Proficient in Qualitative and Quantitative research methods
- Leverage technical tools and quantitative data to ensure overall campaign success, uncover problems, and measure results.
- Deliver real time content within relevant social spaces which dynamically engages the audience
- Should be able to build and nurture a community online
- Be the ‘agony aunt’ of the team by providing analysis and recommendations as various projects evolve.
- Prepare campaign insights reports, including analysis and research leveraging performance and delivery data.
- Must have a go-getter attitude and should be aware of various Social media trends.
- Should be proficient in deadlines and reporting to Senior Managers.
- Will report to a Social Media Manager or head of a unit/department.
- Candidates with blogging, newsletter writing and management, press releases experience would be preferred.
Skills required:
- A graduate degree
- Proven experience in Digital and/or Social Media Marketing with a digital agency
- 1– 2 years experience in social media marketing with demonstrated successes
- Candidates with knowledge in design software’s like Photoshop, Illustrator etc. will be preferred.
- Should have experience of conceptualising, executing and managing social media/digital campaigns for brands, preferably national brands.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Experience in Digital media company/online media company with proven ability to lead a team will be preferred
- Proficiency in MS Excel, PowerPoint, and Word
- Passion for social media and internet marketing industries
- Excellent verbal and written communication skills
- Outstanding ability to think creatively, identify and resolve problems
- Strong secondary research and structuring skills
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills