PPC Specialist

  • Experience : 1 – 2 years
  • Location : Chennai

Job Description / Responsibilities

  • Perform daily management of pay per click accounts for a variety of clients on:
    • Google AdWords – Search, Display, YouTube, Analytics
    • Facebook Advertising
    • Twitter Advertising (a plus)
    • LinkedIn Advertising (a plus)
    • Third party affiliates (a plus)
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
  • Manage and maintain updates for large keyword lists
  • Provide creative copy suggestions and graphical ad templates
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals

Professional Competencies:

  • Passion for Search and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • High levels of integrity and self-motivation
  • Excellent analytical, organizational, project management and time management skills

Knowledge / Skills required

  • Experience in Search Engine Marketing (SEM) and Paid Search (PPC)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)
  • AdWords certification required
Resume (pdf, doc, docx - Under 2MB)