Junior Copywriter

Content Specialist – Social Media

Job Description:

• Ability to generate creative content on a day-to-day basis. Should possess excellent analytical skills.
• Has good knowledge with principles of SMM
• Must be proficient in English and should have a flair in writing daily postings on various Social Channels.
• Good technical understanding and can pick up new tools quickly
• Ability to manage multiple projects, prioritize and meet tight deadlines in a fast-paced environment
• In-depth knowledge and understanding of all social media platforms
• Knowledge of blogging and seeding to relevant blog pages, groups on social platforms and relevant communities.
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain engaging conversations online.
• A Team player, with the confidence to take the lead and guide other departments when necessary
• Complete Social Media Management for a brand; ranging from strategy, plans, execution and monitoring the results.
• Collects and analyzes data related to social media marketing campaigns.
• Tracks performance of various social media initiatives and develops/implements changes to improve business results.
• Assists organizations in identifying appropriate social media channels for their specific business needs, and tailors campaigns to the target audience.
• Familiar with a variety of the field’s concepts, practices, and procedures.
• Relies on extensive experience and judgment to plan and accomplish goals.
• Performs a variety of complicated tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected.
• Experience across driving Social Media campaigns for National brands(Ideal)
• Generate reports on Social Media campaigns, highlighting positives & negatives and campaign progress
• Proficient in Qualitative and Quantitative research methods
• Leverage technical tools and quantitative data to ensure overall campaign success, uncover problems, and measure results.
• Deliver real time content within relevant social spaces which dynamically engages the audience
• Should be able to build and nurture a community online
• Be the ‘agony aunt’ of the team by providing analysis and recommendations as various projects evolve.
• Prepare campaign insights reports, including analysis and research leveraging performance and delivery data.
• Must have a go-getter attitude and should be aware of various Social media trends.
• Should be proficient in deadlines and reporting to Senior Managers.
• Will report to a Social Media Manager or head of a unit/department.
• Candidates with blogging, newsletter writing and management, press releases experience would be preferred.

Skills required:

• A graduate degree
• Proven experience in Digital and/or Social Media Marketing with a digital agency
• 1– 2 years experience in social media marketing with demonstrated successes
• Candidates with knowledge in design software’s like Photoshop, Illustrator etc. will be preferred.
• Should have experience of conceptualising, executing and managing social media/digital campaigns for brands, preferably national brands.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Experience in Digital media company/online media company with proven ability to lead a team will be preferred
• Proficiency in MS Excel, PowerPoint, and Word
• Passion for social media and internet marketing industries
• Excellent verbal and written communication skills
• Outstanding ability to think creatively, identify and resolve problems
• Strong secondary research and structuring skills
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills